And so it begins. Brown Thomas opened their Christmas shop as per tradition this week just passed. That’s fine. I rarely darken the door of the place so it’s not going to bother me.

But then this morning while working away and listening to the radio as I do it happened. The first Christmas party radio ad in my ears complete with Jingle Bells backing track trying to sell me a good time out at the Red Cow with June Rodgers.

Showing that radio advertising does work (see, even the Newstalk ad for Newstalk ads works) I went off to investigate the object of my annoyance over my lunchbreak. To be honest I didn’t realise that a market for such events still existed in Ireland. Seems you can get yourself a festive dinner and cabaret party including all the essential ingredients:

• Vol au Vonts – check
• Turkey, ham & spuds – check
• Christmas Pudding – check
• Undisclosed “vegetarian” option – check

And a collective of glittery angelic happy people for your entertainment.

“Book early to avoid disappointment.”

*BITES FIST*

You’re all right, thanks. Now if you don’t mind, I’m off to my fallout shelter until December.