Damien mentioned at his Online PR workshop on Saturday that there was a way to capture Google Alerts in a spreadsheet rather than into your inbox. Handy, no? So I had a look into it. Below is the how-to.
Sorry about the image quality, not sure what WordPress is doing to my images :(#
1. Set up your Google Alert and be sure to select Feed from the Deliver to: dropdown list
2. Get your feed URL