Toyota wants you in an IQ

My ideal iQ
My ideal iQ

On Monday, Toyota Ireland announced on Twitter that they were seeking “4 Irish bloggers wanted to give happy homes to 4 Toyota iQ’s for 2009“.

If you get selected you will have a lovely little Toyota iQ to drive for the next 6 months & you’ll be tweeting & blogging your experience as you go.

Last night @toyotaireland tweeted that in under 12 hours of launching the new iQ promotion, they had received in excess of 100 applications and the website experienced an increase of 13% in traffic. Not bad going considering @toyotaireland is still a fledgling Tweeter yet to really embrace the interaction rather than the broadcast side of Twitter.

Interested? Well you’ve got until this coming Friday to apply, which you can do here at

Here’s some of the obligatory terms & conditions of the gig, the entire list can be found here:

  • Each of the four participants will receive their Toyota iQ from week commencing July 20th until January 4th 2010. Usage of the iQ is non transferable and is limited to the island of Ireland.
  • Provision of the iQ will require each participant to blog and tweet about their real life experiences with their iQ at least once a week. You must include a photo or short video of you and your iQ at least once a month.
  • Tweets must include #toyotaiQ and the blog post must link to Participants will be required to take part in some publicity which will also promote the participants blog.
  • All maintenance and insurance costs for the vehicle will be covered by Toyota Ireland. To be covered on Toyota’s insurance policy you must be over 25 and have a full clean drivers licence. If you are over 21 and can insure the iQ on your policy then you can also apply.

It’s a really cool offer & I can’t wait to see how it works out for both Toyota and the participants. I’m not usually a fan of the ‘super-mini’ class of motor but this thing seems to pack a lot of punch. It scores 5 stars in the Euro NCAP safety test and Top Gear described it as “…boring Toyota’s iPod moment…” – praise indeed :)

If the iQ ain’t for you, earlier they put out a tweet about their plans to produce some self-help videos on general car maintenance and are looking for suggestions on what topics to cover. You can send them your ideas via Twitter to @toyotaireland.

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