Category Archives: Online PR & Marketing

How to lose fans and disengage people

Edited with response from Meteor.

So Meteor Ireland launched a competition earlier via a Facebook App to find Ireland’s Social Networking King or Queen. Out of curiosity and hearing a little bit of a kerfuffle about it I decided to have a look. Here’s what I was presented with when I interacted with it:

My initial thought was ‘good job I actually bothered to read the ins and outs of this before hitting go’. I’ve never encountered a Facebook app that would what I would term spam your wall as well as your photos, videos & notes and friend’s news feeds.

Needless to say I clicked ‘Leave application’. Apparently Meteor are taking in and considering feedback on this ‘feature’ of the app. Hopefully they will revise it as I can’t imagine you will get too many people clicking ‘allow’ here or if they do being please about the app’s access to so much of an individual’s profile.

It’s got me wondering about the whole Facebook app development process. Do designers and developers follow the same steps they would if they were developing an iPhone or standalone web app? Is there any user testing? What about prototyping or wireframing? What works/doesn’t work?

Response:

..the access screen on our facebook app is a standard access screen as per Facebook’s rules and regulations. Unfortunately the messaging on this cannot be changed, however we can assure you that we don’t access any user’s personal information other than their name, gender and profile pic, which is completely standard for the majority of facebook applications.

Facebook simply wouldn’t provide the functionality to post a fun comment if it wasn’t allowed, look at Social Interview for example which has 4 million monthly active users! If people don’t want to partake in the app they can do one of many things: they can block an application from their own profile on Facebook, delete the posts the same as you would a comment from a friend, or opt out of this application if they so wish. Our search for Ireland’s social networking king and queen really is only meant to be a bit of fun for people and not mean to be taken too seriously. As mentioned above, people can request to opt out if they are nominated and don’t wish to be involved or can just block the app itself.

Online PR Workshop with Mulley Communications

On Saturday I attended the Online PR Workshop organised and provided gratis by Mulley Communications and presented Mr. Mulley himself :)

The course outline:

  1. Basics of Online Comms
  2. Developing a Communications Bible
  3. Developing a Comms Philosophy
  4. Working with: Blogs, Forums, Twitter etc.
  5. Finding Tools – Who is talking about you online?
  6. Crisis Communications

My background

As someone who makes websites for a living and spends quite a lot of her spare time online, I would consider myself fairly ‘online savvy’ already. PR, marketing and advertising are all subjects I have an interest in both from a creative and an online point of view but what knowledge or skill I think I have is purely based on readings picked up along the way. In other words, I have zero training and it has been up until recently a casual interest.

So why was I there?

Firstly, I wanted to learn. I’m becoming increasingly interested in the growth, power and influence of online PR and I wanted to see if what I have picked up along the way was right or wrong and (naturally) to learn new things. Even if I never apply such knowledge in a formal client situation through my work I think it’s knowledge you can apply to yourself as an individual with your own online presence.

Secondly (and quite bluntly), I wanted to see Damien at work so I know who I can recommend him to if and when the situation presents itself.

And last but not least, it was free. Let’s be honest, we all love a freebie especially when it’s a good one like this.

What did I think of the workshop?

As an outline online PR workshop I thought it was very good. If you have a client or if you yourself are not convinced that you need to worry about online PR then this will flip that opinion on its head and rightly so. A wide range of platforms and useful tools were covered in the presentation and some key points were communicated well through case studies. The unfortunate yet timely blip in Boards.ie last week made for a great example of crisis management, an area that online PR has huge importance whether the crisis itself is an online or an offline matter.

A lot of what was covered is up on the Mulley Comms blog and a post on building a Business Communications Bible worth casting your eye over is here.

Would I attend another Mulley Communications course/workshop?

Yes.

Would I be happy to pay for it?

Yes.

Would I hire Mulley Comms to take care of my online PR?

Yes.

Cheers Damien for an interesting day and props for getting us out of bed and somewhat alert on a Saturday morning.